No Parking!

The Parking signs in my neighborhood are terrible. It’s about the worst hierarchy I’ve ever seen. I have this theory it’s done on purpose to increase revenue for the city. Why is it that the largest type on the sign is “Street Cleaning”? Does any one care that it’s street cleaning? No, people want to know what day they can or can not park on the street. I’m trying to find out who is in charge of this and I’d be willing to offer my design services to help this situation. See my suggestion below and let me know if you think this is a better solution.

Apparently Boston is not the only city with these problems. See this recent post from the New York Times.

Raise a glass and raise some cash

CSANA Invite detail

CSANA Invite detail

On Sunday 5/31 the Chester Square Area Neighborhood Association (CSANA) had our 1st fundraiser for the SOON to open renovated parks. CSANA is building a fund to support trash pickup, gardening, and implementation of capital growth for future improvements like park benches, trash cans, bicycle racks, and more. CRU Wine & Spirits was kind enough to host the event with delicious hors d’oeuvres provided by Toro.

CRU Wine & Spirits

CRU Wine & Spirits

I helped the CSANA board by developing and designing an invitation for the event that keeps with the new Chester Square identity. I’ve made it very clear to the CSANA board that we need a clear an consistent brand in order to build neighborhood awareness. I want the neighbors to immediately recognize a piece of communication from CSANA. Neighbors need to realize that when they see the Chester Square logo that it’s an important piece of mail that will directly effect what is happening out their front door for the good.

CSANA invite cover detail

CSANA invite cover detail

The event was a a great success. I really enjoyed meeting more neighbors that care about Chester Square as much as I do.

We shined!

Well, at least for a day. Thank you to everyone that helped clean Chester Square Park on Saturday, April 25 as part of Boston Shines. There was a great turnout and I don’t think the neighborhood has looked this good since I moved here. Saturday provided an opportunity to meet a lot of great people who live in my neighborhood. The newly designed CSANA letterhead (see previous post) I created and hand delivered last weekend which promoted Boston Shines seemed to make a real impact. I received a 12% response, which is excellent in terms of direct mailing. I hope everyone enjoyed helping out on Saturday and hope one day’s substantial efforts continue to make a long term difference that keeps Chester Square Park and the entire city of Boston shining!

Shine this!


Chester Square

I’m lucky to live in the beautiful South End of Boston on Mass Ave, or as I’ve been calling it recently “Trash Ave”. Unfortunately the Chester Square block of Mass Ave is like a magnet to trash. It’s a combination of; people throwing trash on the ground, neighbors not putting their trash out properly or at the right time, trash pickers, and not having trash cans on the street.


Trash day

I love my condo and my neighborhood that’s why I’m fighting to clean it up! I recently joined the Chester Square Area Neighborhood Association CSANA and they let me know about a city-wide clean up called Boston Shines on April 25th.

Chester Square logo

Chester Square logo

I am now leading the charge to clean up Chester Square. I know 1 day of cleaning will not solve the trash problem that’s why I’m using my skills in design and branding to develop a concentrated communication effort for Chester Square. I’ve started by creating a logo and letterhead system with the image masthead from the CSANA site. I will go door to door this Saturday with the letter asking fellow neighbors to help clean up and provide helpful tips on how to maintain the clean up effort. Stay tuned to see if my neighborhood branded communications effort can help make Chester Square shine.


New Chester Square letterhead